The Brand Gap
The Brand Gap
Book Brief
Beta194
Book • Nonfiction
2000s
2005
Adult
18+ years
Super Short Summary
The Brand Gap by Marty Neumeier provides a framework for bridging the distance between strategy and design to build a strong brand. It introduces five key disciplines: differentiation, collaboration, innovation, validation, and cultivation. The book emphasizes the importance of coherence and connection in creating brands that resonate with people and drive business success.
Informative
Inspirational
Challenging
Reviews & Readership
5,362 ratings
Loved it
Mixed feelings
Not a fan
Review Roundup
The Brand Gap by Marty Neumeier is praised for its accessible and engaging exploration of brand strategy, offering clear insights and actionable advice. The visual presentation and concise format are highlighted as strengths. However, some critics feel the concepts could be further expanded and more suited for beginners. Overall, it's a valuable resource for branding fundamentals.
Who Should Read The Brand Gap?
Readers interested in The Brand Gap by Marty Neumeier typically enjoy exploring the intersection of strategy and creativity in branding. They also gravitate towards books like Building a StoryBrand by Donald Miller and Zag by Marty Neumeier, which offer insights into effective brand communication and differentiation.
5,362 ratings
Loved it
Mixed feelings
Not a fan
The Brand Gap is considered one of the pioneering works that bridges the gap between brand strategy and brand design, offering a creative approach to branding that integrates both logic and imagination.
Marty Neumeier, the author of The Brand Gap, is an accomplished designer and brand consultant who founded Neutron, a San Francisco-based firm focused on helping companies create sustainable brands.
Subscribe to discover more Fun Facts!
The book is known for its engaging and easy-to-understand format, using a combination of visuals and succinct text to transform complex branding concepts into accessible insights.
Subscribe to discover more Fun Facts!
194
Book • Nonfiction
2000s
2005
Adult
18+ years
We’re just getting started
Add this title to our list of requested Study Guides!